Phish shtick
August 28, 1996 - Associated Press
By Tom Moon
What other band would rent an Air Force base to stage a two-day concert
for enchanted fans?
PLATTSBURGH, N.Y. -- The takeover of Plattsburgh Air Force Base went
something like this: When it was planning its summer tour, Phish, the
determinedly eccentric quartet from nearby Vermont, decided it wanted to
set up and play for a few days. Tarmac. Radio tower. The whole deal.
Then the party band, seen by some as the outfit best able to fill the void
left by the demise of the Grateful Dead, invited its friends and devotees
to drop by the decommissioned base for music, food, and a communal
campground dedicated to a minor character in the history of aviation,
Pittsburgh native Clifford Ball.
An estimated 70,000 showed up Friday and Saturday for The Clifford Ball.
They danced on a runway once used for fighter planes. They schlepped
digital recording equipment in green plastic garbage bags, in order to
capture every note of music.
They watched banner planes overhead carrying messages like ``Running Low
on
Fuel -- No Joke.'' They wore shirts with every possible play on the
spelling of Phish -- one of the most sociologically astute proclaimed
``Phishing For Our Phuture.'' They came to be among thousands of
like-minded young people who take their peace, love and understanding very
seriously.
``This is what people still don't understand,'' said Phish manager John
Paluska, during a rare quiet moment backstage.
``Kids are putting their lives on hold to follow this band around. You
don't even have to be romantic about it -- just look around. There is
something magical happening here.''
The crowd didn't have to be told it was part of a unique rock event:
Phishheads take every opportunity to revel in the uniqueness of the band's
music, the wackiness of its antics. Jimi Hendrix never took over a
military
base. Pearl Jam isn't exactly known for playing six high-energy sets in
two
days. Unlike most latter-day touring festivals, which offer a slate of
well-known performers, this show featured exactly one band.
There was very little advertising, but lots of discussion on the myriad
Phish-related Internet bulletin boards. The national press all but ignored
it.
And still attendance exceeded expectations.
``This has been the story since we started,'' guitarist Trey Anastasio,
31,
said Thursday before launching a long jam that served as a sound check.
``We keep playing bigger places, and we're like invisible. I open up the
Rolling Stone summer touring issue, and we're nowhere. MTV does a tour
special, same thing. And the bands they focused on, some are bombing.
Meanwhile we're working straight along, getting bigger every tour. And
it's
like we're not even in the game.''
The Clifford Ball, a surprisingly orderly event marked by few arrests and
one death (which police believe was a drug overdose), could be viewed as
Phish's coming-out party:
If the massive gathering, the largest concert event in North America so
far
this year, did nothing else, it served notice that the revolution
surrounding this improvisatory rock band -- a cultural revolution as much
as a musical one, for the music is noodling, free-range jam rock spiked
with occasional forays into odd meter or polka -- can no longer be
ignored.
The performances and the crowd were filmed, for possible feature release.
It's one way Phish and its management believe they can tell the story of a
bar band that slowly and methodically developed into one of the music
industry's most unlikely cult successes. They're relying on the live
footage because, as Anastasio says, ``you have no way of knowing the
feeling of these shows until you're in the middle of one.''
``It's incredible when you talk to the kids,'' said Tom Bledsoe, an
independent T-shirt vendor set up in the campground. ``A lot of them have
been dedicated to the band for years. We did a couple of other big tours
this summer, but nothing comes close to this, saleswise.''
Gary Bongiovanni, editor of the concert industry magazine Pollstar,
agrees.
``It's been a slow, steady growth, and they've done it all without the
benefit of extensive radio airplay. They get bigger every time they go
out,
and this summer, with other shows doing so-so business, that's nothing
short of amazing.''
Watching from above the stage, on a specially built scaffolding tower the
band calls the ``Poseur Platform,'' it was easy to see the connection
between Phish and its fans. The four musicians, millionaires through years
of constant touring, carefully monitor the crowd response, and seem to
genuinely enjoy kids who know every word and obscure phrase.
The jams are somewhat spontaneous, but the lights follow every contour of
an Anastasio solo: The extended instrumental interludes are carefully
calibrated to hold the crowd's interest.
There was plenty of attention-grabbing stuff at the Ball. Toodle Lee and
Michael Rehberg of Macon, Ga., got married in the tiny church in Ball
Square. A brass band, with stiltwalkers, sauntered through the crowds each
afternoon. Stunt pilots looped big loops overhead. An orchestra played a
soothing set Saturday at sundown. Traffic reports and news advisories
(``Don't walk around barefoot -- there's lots of broken glass in the
campground area'') were broadcast by personalities with names like
``Captain Sanity'' over Clifford Ball radio. Ice-cream kingpins Ben and
Jerry did a cameo.
In the campground, kids languished in the evening, to catch up on sleep or
unable to afford the $26 admission. A scruffy 17-year-old named Brad set
up
a little stand ``to sell some grilled cheeses so I can get back to
Virginia.'' Eighteen-year-old Angela and her puppy, who'd been following
the entire tour, were waiting for someone to come by with an extra ticket.
For the band, even the three nightly sets, which featured a spellbinding
cover of the Beatles' ``A Day in the Life'' as part of ``Tweezer,''
weren't
enough: In the wee hours of Saturday morning, the band climbed aboard a
flatbed truck and jammed some more, moving slowly through the campground,
all but inviting the many who brought hand drums to join in.
Typical Phish behavior. ``If I'm playing for 70,000 or just 1 person, I'm
still going to play music,'' said drummer Jon Fishman, who is also 31.
``We
have always been addicted to making music and trying things out. That's I
think what people are responding to -- it's not just about selling an
album
with us.''
But there is an album coming soon, and many in the industry believe it
will
take Phish to the next level. ``Billy Breathes,'' due out in mid-October,
was produced by Steve Lillywhite (Dave Matthews Band). It represents the
closest thing to a commercial endeavor Phish has ever attempted: Gone are
the vacuum-cleaner solos and the barbershop-quartet harmonies. Instead,
there are warm, sunbaked vocals and disciplined song structures -- a
balance of frenetic Phishism and Grateful Dead-style mellowness that just
might plant the band in the superstar strata.
Some longtime fans thought so, after hearing just a few new pages from the
band's seemingly bottomless songbook. Ellen Saunders, who discovered Phish
through the Grateful Dead and has now seen 20 shows, said that with the
death of guitarist Jerry Garcia, Phish was poised to step fully into the
void.
``Look, people miss Jerry and the Dead, they miss the community of it.
They're searching for something else. This type of thing is perfect no
matter what you think about the music. People want the ritual. They like
gathering together.''
Anastasio said the band was certainly aware that part of its appeal had
nothing to do with music. ``I like the fact that some people come
expecting
what we do, and other people are just searching. Because you can't miss it
either way. We want to take you higher, and we work pretty hard to do
that.''
Both he and Fishman acknowledge they learned ``a ton'' from the Dead -- in
terms of performance, cultivating loyal fans (the Phish bimonthly
newsletter, circulation 125,000, has a yearly budget in excess of
$350,000), and long-term vision. Anastasio: ``There was always an amazing
level of respect between the band and fans that never seemed to be a
commodity. That was cool.''
The Dead also provided a few cautionary tales. Fishman: ``We saw some
things you want to avoid, like having so many full-time employees that you
were forced to be on the road just to keep it going. Our organization is
really big, but there are a lot of subcontractors involved.''
Out in the crowd, it was impossible to miss the sense that many felt
themselves part of the organization as well. As the trust-fund kids called
home for a last-minute money drop, and the less well-heeled sold grilled
cheese sandwiches, the vibe was more neighborhood rock show than massive
festival.
And in the densely packed tape-recording section, a 23-year-old farmer
named Bradley, who said he felt slightly old in the sea of tie-dye, summed
up the feeling of many of his cohorts: ``It's sort of weird, buying
batteries and tape and all that. It's very consumptive, materialistic. And
at the same time, this is Phish. Everyone is helping out and recycling and
stuff. And we'll all be able to go back and relive it.
``We'll have some great memories from this.''
article © 1996 Associated Press
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